Aubade, whose Lessons in Seduction campaign ran for 25 years and 184 advertisements, continues to push the boundaries of seduction with a new campaign.

PHOTOGRAPHED BY Alessandro Russino

Founded in 1927, Swiss embroiderer Bischoff Textil will celebrate its milestone 90th anniversary in 2017.

Young and trendy lingerie brand expands all over China

In 1947, Mr. Rokusuke Hori, the founder of Atsugi, founded "Atsugi Knitting Co., Ltd." At that time, shortly after the end of World War II, there was still a global food shortage but many women, inspired by the changing times, were not only taking an interest in fashion but were willing to pay for it. Mr. Rokusuke Hori saw these women as a sign that the depression would soon come to an end. As a result, he dreamt of "contributing to the beauty and comfort of all women."

In 1957, a young Italian entrepreneur and distributor of several well-known lingerie brands, such as Triumph, had the idea of promoting his wares by creating a trade magazine filled with photoshoots of lingerie on live models.

The Shenzhen Underwear Association (SUA) held the fourth edition of its Underwear Creative Design Competition during the SIUF tradeshow last May.

Last January, the famous French lingerie manufacturer celebrated 40 years with a magnificent fashion show in Paris.