Interfilière Hong Kong Changes it All

Mrs Nguyen, can you share the highlights of this upcoming edition of Interfilière Hong Kong?
After a decade of its conventional exhibition format, Interfilière Hong Kong has had a huge makeover. We are committed to inventing a new flexible format, based on technology opportunities and becoming both an innovations’ incubator, and a business accelerator platform. We want to provide the industry with the keys to success in this changing market.
Can you tell us more about this new organisation?
We have set up a dual Steering Committee, made up of both buyers and industry experts. They have helped us to identify the most innovative exhibitors and recommend speakers and themes for our upcoming conferences at Interfilière Hong Kong. A digital Gallery will allow visitors to preview exhibitors’ products and new solutions, innovations and products will launch in The Studio.
You mean there will be no traditional booths?
Expect everything except traditional booths. The idea of this new format is to be flexible and to create more connection between exhibitors and visitors.
And what about the forum?
As always, Interfilière Hong Kong will present trend information. Spread over two floors, it will now be called the CREATIV’ LAB. Four themes will be showcased on each floor, revealing must see trends. Also not to miss is The Prototypes Fashion Show, which always boosts inspiration.
How many exhibitors will be attending the next edition and what is their profile?
In this edition, the steering committee has selected 60 partners from fibres, embroidery, lace, fabrics, accessories and OEM. The selection process has been fully independent, 100% based on the innovation and quality of exhibitors’ products. 
Can you name some of the major newcomers on this edition?
We are looking forward to welcoming both our long-term and new partners who will bring new innovations to the show. This year, we have added exhibitors from around the world representing various sectors, such as Utax, Shangang Keji Industrial, Zengcheng Oriental Embroidery, Liberty Fabrics, Jeana Lace and Clothing and many more.
What are you expectations for this edition in terms of number and quality of visitors?
This curated event will welcome 1,000 visitors who are all influential buyers and key decision makers. Thanks to our buyers invitation programme, the crème de la crème of key buyers (specially from South Asia Pacific area) and influential visitors will participate.