Oscalito (South Korea)

The new Oscalito boutique has opened on the fifth floor of the luxurious Shinsegae department store, in Seoul's GangNam district. The boutique is housed in the Ladies' Classic section, alongside both prestigious Korean ladies-wear and well-known European brands. The store successfully combines Oscalito's minimalist aesthetic with the more elaborate style of the department store. The purposefully neutral colour scheme allows the products on display to take centre stage, while implicitly underlining Oscalitio's connection with nature. Each element of the furnishings reflect the brand: the wallpaper is reminiscent of dressmaker's patterns, the chandelier is formed from parts of an antique loom, and yarn bobbins, placed throughout the store, add a touch of colour and personality to the space. All of these features combine to tell the story of Oscalito's unique manufacturing process, where every step, from the production of the yarn to the patterns, knitting, cutting and sewing takes place at their Italian manufacturing site. The store in Seoul was launched in August with a fashion party attended by local journalists and celebrities, such as Oh Hyun-Kyung, former Miss Korea and internationally famous actress. This is the fifth Oscalitio store to open worldwide. Oscalitio has historically called Turin home and their first monobrand store was launched there. Their journey into Asia began in 2016 when, in partnership with Mono Edition Co. Ltd, they opened two stores in Japan, one in the Tamagawa Takashimaya Shopping Center in Tokyo and, the other, in the Hakata Daimaru department store in Fukuoka.

Sales Area: 269 sq. ft.