Bell’ё (Russia)

The shop offers a rich and diverse collection from premium European lingerie brands, which includes swimwear, beachwear, nightwear, homewear as well as ready-to-wear and hosiery. Accessories on offer range from aromatic candles and sachets to products for lingerie care. The interior has been furnished using deep golden-sand hues and decorated in an elegant, feminine classic style commonly found in traditional European interiors. These elements also combine to create a cosy and comfortable atmosphere for their clients who are mainly the active and stylish female residents of the city who love fashion. The calm of the feminine boudoir is emphasized by decorative details such as the stylish drapes and the subdued soft lighting of luxurious chandeliers. Sophisticated furniture with wrought iron elements imitate Parisian style birdcages. The products are displayed on the sales floor by colour, and the lingerie section is separated from the ready-to-wear area. The shop is equipped with six comfortable dressing rooms and there are three sales assistants on hand to help clients choose suitable styles. The store places advertisements in magazines, organises fashion shows, client days, promotions, concerts and offers gifts to its most loyal customers. Among the additional services offered are notably the possibilities to make single item purchases online, buy gift certificates and join their discount and bonus schemes.

Sales Area: 130 m2
Among the Brands Offered:
Lingerie: Ambra, La Perla, Empreinte, Simone Pérèle, Exilia, Felina, Conturelle by Felina, Ritratti Milano, Chantal Thomass, Chantelle, Passionata, Parah, Aubade, Pain de Sucre, Daniel Hechter, Triumph, Primadonna, Marie Jo  Loungewear: Mey, Marjolaine, Ermanno Scervino, Grazia’lliani, Zimmerli of Switzerland, Triumph Beachwear: Pain de Sucre, Nicole Oliver, Raffaella d’Angelo, Gottex, Gideon Oberson, GTX, Felina, Morgan