Kisfun Won the Prize

27 June 2014

Last May, for the third consecutive year, Intima group’s Asian sister publication handed out its Intima Asia’s Favorite Award as part of the grand soirée organized by the SIUF trade show in Shenzhen, China.

The bi-lingual Chinese and English magazine, Intima Asia, has been present for some 18 years in the Chinese market and once again has made sure not to miss this important occasion hosted by the SIUF trade show. Editor-in-Chief, Francesca Spinetta, was invited by the fair to present the Intima Asia’s Favorite Award, which, for the past three years, has been awarded to a young designer, who successfully combines innovation and marketing strategies; two indisputably vital elements for any brand today. This year, the magazine chose to support Kisfun, for its concept of natural wellbeing, whose rich and complete line including lingerie, nightwear, loungewear and shapewear, is brought to life using natural materials such as cotton, linen and silk in beautiful powdery pastels. It was a moving moment when founder of the brand, Kai Shi Fen, took to the stage to accept her prize. Kisfun also attracted the public’s attention at the trade show – in perfect harmony with the brand’s concept, the collections were presented against a majestic backdrop of natural elements… how very zen!

Kisfun Facts in Figures

* Kisfun is a monobrand chain counting dozens of boutiques with sales surfaces of up to 3000 sq. ft.
Kisfun是一个独家连锁品牌，拥有超过12家门店，总销售面积达到3,000平方米。
* The record sales figure achieved in a Kisfun store is 40,000 Yuan (around US$6,400) in 3 hours.
Kisfun门店最高销售纪录是3小时4万元（约6,400美金）。
* The largest amount recorded from a single sale is 6,317 Yuan (around US$1,010).
个人最高消费纪录达6,317元（约1，010美金）
* The most expensive product sold by the brand costs 2,980 Yuan (around US$478).
品牌销售出最贵的商品金额为2,980元（约478美金）。
* After staff training, one store achieved a 200% growth in sales, totaling 5 million Yuan (around US$800.000).
员工培训后，一个门店实现了销售额200%的增长，总计5百万元（约800,000美金）。