Underwear (USA)

Their playful approach to marketing includes hosting ‘panty parties’ for local customers, and launching an ‘Undies Box’ subscription service, in which subscribers receive a new pair of panties by post every month. Carrying many local brands, including their own ‘Underwear’ brand, the store is a peaceful, inviting space that sees guests return time and time again.
♥We love the soft romanticism of the store’s design. Details such as the crystal chandeliers and striking wallpaper of oversized florals bring a feminine, luxury edge to the space, but their soft color palette – in pink, mauve and gray – prevents the decoration from becoming overwhelming. Exposed iron display rails protruding directly from the walls keep the store spacious and uncluttered, whilst providing a certain rustic charm – a feeling of homeliness also supported by the shag rugs that make the dressing rooms so intimate. An open display wardrobe invites guests to discover the most outstanding and unique pieces, but at their own pace, as if they were getting ready in the quiet privacy of their own bedroom. Underwear is a feminine oasis in which to escape the hustle and bustle of big city life. Their Instagram page shares with followers not only the latest store arrivals, but also details of the store design that encourage online shoppers to come into the store to experience the magic first hand!

Sales area 650 sq ft




Among the brands offered:
Lingerie For Love and Lemons, Thistle & Spire, Mimi Holliday, Gia Penta, Heidi Klum, Blush, Meer, Flat Frances Loungewear Underwear, Handloom Daywear Handloom, Winston White Swimwear Grain de Sable Resortwear Handloom, Winston White Athleisure Meer, Obsess Athletics Accessories Fashion Forms, Elevé Cosmetics, Haley LeBeuf Jewelry