Ouseuse for Men (Brazil)

With a production of 30,000 pieces per month, Ouseuse for Men offers briefs, boxers and socks focused on comfort and innovation and made with high-end, technological materials. The dream of a first boutique came to fruition in May 2017 with the opening of a space dubbed "Ouseuse for Men" in the city Juruaia, located in the state of Minas Gerais in the south-east of Brazil, and considered the third largest hub for lingerie fashion in the country.
❤We love the urban setting and the unique visual configuration of this space, brought to life by the modern sensibility of interior designer Vinicius de Mello. Occupying over a thousand square feet, the venue includes a shop of 645 square feet with a café area, as well as a mezzanine of 340 square feet containing a showroom and offices. As a backdrop, the rich black ceiling and the MDF furniture stand in contrast to the laminate flooring and straw-colored walls. Here, photographic panels, colors, textures, visual arts, palettes, metallic tones – copper and bronze – and the brand’s collections meet and mingle to perfection, creating a cool "streetwear" atmosphere. And the surprises don’t stop there: graffiti artist Luis Henrique Sniffo and another local artist have also left their mark on painted wood reels with mannequins perched above, repurposed oil barrels and fruit crates that find a second life here. Faced with the success of this first shop, the group already has plans to reproduce the concept in franchises starting in 2019.

Sales area: 95M2 (60M2 of sales space)