Intima Asia
Newest Talent of Intima Madame Pierre
12 April 2018
The young Swiss designer uses her quintessentially refined brand Madame Pierre to pay homage to “true” corsetry, rich through all of its minute details.
Her name is Sabrina Peter and she grew up in Switzerland beside the breathtaking lake Zurich. From her youngest age, she was destined for a passion for lingerie.
While some were keen on shoes, Sabrina had a huge underwear collection. After training at the “Mode Design Schule” in Zurich, with her diploma in hand, alongside significant experience as Designer Junior at Calida, in 2013 Sabrina became self-employed and in 2015, with the launch of her brand, made her childhood dream come true. The brand Madame Pierre was first launched with a swimwear collection… an exciting challenge for someone who always sees the big picture. A true ode to the work of the corsetmaker and to well-made lingerie, Madame Pierre launches two collections per year: an exclusive swimwear collection in summer and lingerie in winter.
Everything is carried out in the brand’s Swiss workshop, from the first line drawn in pencil to the artistic production in the finest materials, which are sourced exclusively from Switzerland and its neighboring countries. Moreover, Madame Pierre works in close collaboration with the famous Bischoff Textil AG house in the creation of custom-made lace and embroidery, which lend a nostalgic touch to the latest technology. Feminine, fitted styles, Oeko-Tex certified, anti-allergen materials, alongside innovative prints, embroideries and laces from Sant-Gall are at the heart of each item which is given to the consumer in an exclusive gift bag.
The SS18 collection, entitled “La vie est belle” (Life is beautiful), comes to life through its pastel to midnight blue color palette, floral prints, glittering effects, romantic frills and eco-friendly materials. As for the FW18-19 lingerie collection, it is characterized by elegant extravagance and playfulness thanks to lace with patterns inspired by flowers, leaves and ornaments. Like the lines and colors of carpets from the Far East and European porcelain, classic black is given a modern and contrasting edge when it is combined with copper and gold colors throughut the collection. We’ve fallen in love…how about you?
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