Lasso Lingerie (Brazil)

Their latest boutique is located in a house stretching across 4,600 square feet, and is host to much more than just a sales space… Businesswomen and lingerie enthusiasts, sisters Nathalia and Giovanna Gripp launched Lasso Lingerie in 2010 in Fortaleza in North-East Brazil. Whilst Nathalia, an engineer by trade, manages the commercial, administrative, financial and marketing aspects of the company, Giovanna, endowed with a creative talent, manages brand style and production. Equipped with a team of around 30 employees and producing 8,000 pieces a month, the enterprise has already begun exporting to Chile, Argentina and Paraguay. Thanks to their unique brand identity, which places them somewhere between basics and sexy-chic, the brand is riding a wave of success and already has 3 of its own boutiques, all situated in Fortaleza.

❤We love the latest store, launched in August 2018 in the Aldeota district, a hotspot for luxury fashion. Just like the first two, this new boutique was designed by architect Brenda Rolim of the Estúdio do Bem studio, the perfect choice of designer to transform a beautiful two-story house into an elegant, functional space capable of hosting a production studio, a showroom, offices, a photo studio and, most importantly, a 670-sqft boutique on the ground floor. Light pink walls, light wooden floors, white lacquered furniture with gold detailing, silk carpets, linen sofas, huge pouf cushions and large mirrors are all the hallmarks of this bright, romantic decor, designed to look just like the intimate space inside a dressing room. Whilst LED lighting enhances the colors of collections, seasonal bestsellers are proudly displayed in niches whose finishing touches come from detailed woodworking and upholstery. A key rung of the brand’s DNA is its superb chandeliers, which can be found in all three stores, and come from Nathalia and Giovanna’s family collection.

Sales area: 63M2