Genius International srl
Genius International Srl
Via Pagliano, 35
20149 Milano - Italia
C.F. P.IVA: 03514810963
Reg. Imp. Milano: 03514810963
REA: MI - 1680125
Cap. Soc. 10.000€

Intima Asia

Business

Interfilière Shanghai : A Bodyfashion Rendez-Vous in China

27 September 2017

The famous lingerie fabric tradeshow will take place on October 10-11 in Shanghai with an important selection of bodywear industry specialists attending as exhibitors. To find out more about this 11th edition, Intima Asia interviewed Delphine Nguyen, Exhi

What’s new for this 13th Interfilière Shanghai?
For the 13th edition, we are dedicated to creating an international bodyfashion rendez-vous between China and the globe. We have been gathering and developing resources and connections to vitalize the show, bringing knowledge, inspirations and added-value to the industry. As with the last edition, we will continue work with Concept Paris, the iconic trend leader, focusing on the parameters of change, reflecting this melting pot of influences and also the thinking behind The Art of Blending. We are honored to introduce Vanessa Causse our in-house trend-forecaster, who will develop a new feature dedicated to a large public of professionals: stylists, production managers, brands, buyers, retailers and artistic directors, curious to be informed and to be inspired. In partnership with the “Fédération de la Maille et de la Lingerie”, the show will highlight the techniques and expertise of its exhibitors from the printing sector, presenting innovative and different printing processes, new machines, new functions, printing functionalities and electro-conductive ink for connected textiles…

How many exhibitors have registered for this edition and which countries are the most represented?
At the moment, the recruitment process for exhibitors is ongoing. We are expecting 250 manufacturers from seventeen countries with offers of fabrics, laces, embroideries, accessories, OEM and textile designers to exhibit their know-how and latest products.

What are your expectations this year in terms of number and quality of visitors?
On the visitor side, we will be welcoming more than 7,000 visitors from 45 countries. Among which, brands take up 65 percent and the rest goes to subcontractors, mass-market retailers, freelance stylists, materials agents and press.

What are the opportunities for international brands to visit Interfilière Shanghai?
Interfiliere Shanghai commits to create a body fashion network between China and the international market. We believe that by welcoming more loyal and new international brands to the show, we will feed the Chinese market with different perspectives and inspirations, which will help domestic brands differentiate themselves from the others and generate added-value to the industry. In the meantime, international brands will enjoy various domestic and international offerings from our selective exhibitors and benefit from their latest innovation and know-how. The trend forums, prototypes fashion show, seminars and conferences and many other curated events are the optimum sources of inspiration where international brands will be given the very first look at the latest trends, industry news, market forecast for China, Asia and the rest of the world.

Tell us more about the highlights of this edition    
We are of course excited to bring inspiration and knowledge to this edition through a wide range of initiatives. Besides the two trend forums and the forum dedicated to print, we will host a live Prototypes presentation, in partnership with Concepts Paris, to inspire visitors and promote new industry codes with original combinations of fabrics and exceptional techniques. We will also present a virtual Preview of the Lingerie Fashion show hosted on October 12th at the Shanghai Fashion Week. Last but not least, the 4th edition of the Interfeel’ Awards is one of the other highlights of this edition: a selection of worldwide recognized professional of the intimates, swimwear and sportswear industry will award the know-how and collections of six Interfilière Shanghai exhibitors.

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