Genius International srl
Genius International Srl
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20149 Milano - Italia
C.F. P.IVA: 03514810963
Reg. Imp. Milano: 03514810963
REA: MI - 1680125
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Intima Asia

Fabrics

Hyosung launches creora ActiFit

28 October 2019

The Korean manufacturer presents a new fiber designed to offer long-lasting durability, UV and chlorine resistance and superior recovery properties for all outdoor and endurance sports – and particularly for swimwear: a sector that – in response to a new consumer orientation towards performance products – is now at the center of strategic R&D for the company.

“With increased participation in swimming due to growing interest in holistic health and wellness, swimwear is less of a seasonal iteam and more one of which the consumer demands better all-round comfort and higher performance levels,” notes Simon Whitmarsh-Knight, EMEA Marketing Director. "Looking forward, Hyosung predicts a trend in swimwear for textured fabrics, with creora ActiFit fiber being a key element, using minimal design to show the fabric texture and at the same time providing improved garment quality.” To respond promptly to market demands, Hyosung has recently inaugurated the Fabric Design Center (FDC), created to offer brands, retailers and mills a faster trend and concept garment service, and providing the sports, leisure and lingerie segments with multi-purpose fibers.

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