How Billon's Fabrics are Becoming a Language

"Hello, I am Xavier Minsac, Sales Director at Billon. When it comes to communication, everything is being done more and more through writing. Our fabrics are also becoming a language, since we can personalize words, logos, slogans and phrases on our jacquard elastics for swimwear. We are riding this wave, in which we must communicate the fact that everything is becoming a slogan or logo or phrase. We also have, as one of our principal axes of development for our collection, the couture, ready-to-wear aspect: our swimwear fabrics are becoming more and more couture in order to bring us further into the luxury world, since our clients need to make themselves stand out and can only do this with the help of specific, targeted, top-of-the-range products.”

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